Understanding Consumer Behavior
Introduction | Concepts | Exercises | Resolution | Case | Discussion

3. Exercises

Part 1

In this section, test your knowledge of the consumer buying process by helping the CanGo marketing team determine if it's effectively covered all the steps.

1. Click here to view a potential feature of the CanGo Web site. Choose the stage of the consumer buying process that is addressed by the feature.
 
 
2. Click here to view a potential feature of the CanGo Web site. Choose the stage of the consumer buying process that is addressed by the feature.
 
 
3. Click here to view a potential feature of the CanGo Web site. Choose the stage of the consumer buying process that is addressed by the feature.
 
 
4. Click here to view a potential feature of the CanGo Web site. Choose the stage of the consumer buying process that is addressed by the feature.
 
 
 

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