In this section, test your knowledge of the consumer buying process by helping the CanGo marketing team determine if it's effectively covered all the steps.
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Click here to view a potential feature of the CanGo Web site. Choose the stage of the consumer buying process that is addressed by the feature. |
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Your Answer:
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Correct Answer: Alternative Evaluation |
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The feature provides a comparison between CanGo's offerings and those of competitors, allowing alternative evaluation by customers. |
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Click here to view a potential feature of the CanGo Web site. Choose the stage of the consumer buying process that is addressed by the feature. |
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Your Answer:
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Correct Answer: Problem Recognition |
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The feature alerts consumers to a new release by a popular artist. CanGo hopes to get consumers to realize a difference between their current state (don't have this CD) and their ideal state (have this CD). With such motivation, they may be more likely to move on to information search. |
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3. |
Click here to view a potential feature of the CanGo Web site. Choose the stage of the consumer buying process that is addressed by the feature. |
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Your Answer:
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Correct Answer: Post-purchase Evaluation |
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CanGo thanks the customer for the order and seeks his/her input in making the process better. This makes the customer feel good about shopping at a site that so values his/her opinion. |
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4. |
Click here to view a potential feature of the CanGo Web site. Choose the stage of the consumer buying process that is addressed by the feature. |
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Your Answer:
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Correct Answer: Information Search |
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This feature provides information on the delivery options available through CanGo. |
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