Marketing to domestic consumers is hard enough, but how could an e-tailer like CanGo appeal to consumers in other countries? What psychological, personal, social, and situational influences motivate consumer behavior in, say, Brazil or Japan. As you'll see in the video, CanGo has recently been filling a lot of orders from Japan, for reasons no one on the team can explain. As you watch, notice how Andrew tries to understand what might be drawing Japanese consumers to CanGo. In addition, consider more broadly the challenges of addressing the consumer buying process in international markets.
Marketing to domestic consumers is hard enough, but how could an e-tailer like CanGo appeal to consumers in other countries? What psychological, personal, social, and situational influences motivate consumer behavior in, say, Brazil or Japan. As you'll see in the video, CanGo has recently been filling a lot of orders from Japan, for reasons no one on the team can explain. As you watch, notice how Andrew tries to understand what might be drawing Japanese consumers to CanGo. In addition, consider more broadly the challenges of addressing the consumer buying process in international markets.
