Part 3

In the exercises below, consider the product offerings and identify whether they would fit best with an undifferentiated, differentiated, niche, or customized marketing approach.

Pricing/added value decisions:

1. Offer a special unlimited time subscription to heavy game players. 2. Offer a free mouse pad with any purchase. 3. Offer a discounted CD with book purchase; choose from 12 different CDs, depending on taste. 4. Offer a customized greatest hits CD, pay one price and download any 12 to 20 tracks from 95 available.

a. Undifferentiated targeting b. Differentiated targeting c. Concentrated (Niche) targeting d. Customized targeting

 
 
page 7 of 15 | go to page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15