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Once a staid set of professions known as purchasing and logistics or distribution, the management of the flow of materials from raw materials to the ultimate customer has become a cornerstone of the new e-commerce economy. In a field once regarded as largely clerical in nature, many strategic decisions are being made which can impact the very survival of the organization. Decisions about vertical integration, vendor relations, and the role of inventory have taken on new meaning in the electronic era. As you watch the Introductory Video, try to identify the chief external threats to CanGo and the options that CanGo considers to deal with these threats. Consider the risks and benefits of these different options. Also, note the role that technology plays in the decision-making process.
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