Supply-Chain Management
Introduction | Concepts | Exercises | Resolution | Case | Discussion
Case

The previous videos highlighted the purchasing aspect of CanGo's supply chain. From CanGo's perspective, the other end of the supply chain is the distribution of materials purchased on its Web site. Recent technological advances such as global positioning systems (GPS) and onboard computers have had a major impact on the transportation of goods. Logistics companies are also rapidly incorporating technology into the services they provide to their customers. Again, some of these issues are similar to those on the supplier end of the chain. The question is how closely does CanGo want to align itself with one shipper versus the flexibility of using multiple partners?

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